Privacy Policy

Introduction

Lebleby Corporation and/or its affiliates (“Lebleby,” “we” or “us”) respect your rights and our obligations regarding your privacy and personal information, and we provide this Privacy Policy to help you understand how we collect, use, share, store, and disclose your information we obtain when you are using Lebleby’s mobile games (“Lebleby Games”) and related services, including, without limitation, the use of Lebleby Games, participation in an online communities for Lebleby Games or social network services.

THIS IS A LEGALLY BINDING AGREEMENT BETWEEN YOU AND LEBLEBY BY DOWNLADING AND/OR INSTALLING LEBLEBY GAMES, ACCESSING AND/OR USING THE LEBLEBY SERVICE AND/OR CREATING A HIVE ACCOUNT, YOU ACCEPT AND AGREE TO BE BOUND BY THIS PRIVACY POLICY. This Privacy Policy applies to any person or entity that uses the Lebleby Service, except to a resident of the Republic of Korea.

Lebleby may amend, at our discretion, any portion of this Privacy Policy at any time by posting or displaying the amended Privacy Policy within and/or on Lebleby Games, Lebleby branded website. You will be deemed to have accepted such amendments by continuing to use the Lebleby Service. Except as otherwise stated, any such amendments will be automatically effective after they are initially posted. 

1. Information We May Collect

1.1.  Information Received Through Your SNS(Social Network Service) Account.

When you use or access the Lebleby Service using a third party social networking service(“SNS), such as Facebook or Google +, you allow us to access and/or collect certain information from your SNS profile/ account as permitted by the terms of the SNS Platform and your privacy settings thereon. The information you allow us to access varies depending upon the Lebleby Service you use as well as the terms of the SNS Platform and your privacy settings thereon. For example, Lebleby may access and/or collect some or all of the following information from your SNS profile/account when you use or connect to the Lebleby Service through your SNS account: 

  • Your first and last name
  • Your profile picture or its URL
  • Your user ID number, which is linked to publicly available information such as name and profile photo
  • The login e-mail you provided to that SNS when you registered

Lebleby may also access and/or collect some or all of the following information from your SNS profile/account when you use or connect to the Lebleby service through your SNS account:

  • Your age or date of birth
  • Your gender
  • Your physical location and that of your access devices
  • Other information about the hardware you may own
  • The user ID numbers and other public data of your friends
  • Your favorite websites and fan pages.

By using the Lebleby Services through your SNS account, you are authorizing Lebleby to collect, store, and use you SNS information in accordance with this Privacy Policy as well as the terms of the SNS Platform and your privacy settings thereon.

1.2 – Other Information Collected by the Lebleby Service

The Lebleby Service will also record game play information including, without limitation, your high scores or game session duration. Any time you access the Lebleby Service, we may also collect aggregate information, including, without limitation:

  • Internet protocol addresses
  • Browser type
  • Brower language
  • Referring/exit pages and URLs
  • Platform type
  • Number of clicks
  • Domain names
  • Landing pages
  • Pages viewed and the order of those pages
  • The amount of time spent on particular pages
  • The date and time of any of the activity listed above

Lebleby uses the game play information and aggregate information to better tailor the Lebleby Service to your interests, to provide you more efficient customer support, and to overall enhance the Lebleby Service. 

1.3 – Information You Provide To Us Directly

When you use any of the Lebleby Service (including through a SNS) we may collect the following information you provide to us directly: 

Registration Information We strongly encourage you to create a HIVE Account that enables you to receive customer support services with ease and enjoy various features of the Lebleby Services. When you create a HIVE Account, we will collect and store any registration information you share with us, such as an e-mail address or password (the “Registration Information”). 

Profile Information If you have a HIVE Account, you may have the option of providing additional information about yourself, including a profile photo, user name, gender, email address, birthday, and your phone number (collectively, the “Profile Information”), to create your user profile in the HIVE platform. Please keep in mind that your Profile Information may be publicly viewable by other HIVE users depending upon your privacy setting. You may control the visibility of most of the Profile Information you share with other HIVE users at any time. 

Public Posting Some of Lebleby Games and/or the HIVE Platform may allow you to interact with other users and/or post, share, communicate with, or otherwise transmit content publicly, such as by participating in player forums, message boards, news feeds, status updates, sending messages or invitations to other users, chatting with other users, and/or posting photo (collectively, “Public Postings”). We may collect and store arcHIVEs of such Public Postings on Lebleby’s servers, and all Public Postings are subject to this Privacy Policy.

Customer Support Correspondence When you ask our customer support team for assistance, we may collect and store from you your contact information as well as your payment information regarding the purchase of digital items of Lebleby Games to the extent reasonably necessary to provide customer support. 

Promotional Events We may offer you the opportunity to participate in promotional events regarding Lebleby Games through Lebleby Games, the HIVE Platform, Lebleby branded websites, or third party websites or platforms. If you choose to participate in such promotional events, we may collect and store the information you provide in connection with your participation in the event, such as your e-mail address or phone number, and we will use and/or disclose that information in accordance with this Privacy Policy unless stated otherwise. We may use information you provide to contact you for winner notification, prize delivery confirmation or other related purposes. Your entry in the promotional event may also result in your being added to our mailing lists as well as those of our promotional partners associated with such an event. The acceptance of a prize may require you to allow us to post publicly some of your information within or on the HIVE platform or Lebleby branded websites. 

Friends Matching If you are an Android phone user and log-in to the HIVE Platform, we may, upon your request, periodically access your contact list and/or address book on your mobile device in order to help you find any friends who may also have a HIVE Account. We will use such contact information solely for such a friends-matching service, and we will not store such information after fulfilling this purpose. If you are an iOS user, we will not access your contact list and/or address book on your mobile device unless your identity is verified in a reasonable way

Telephone Number/ Technical & Usage Information Collected Through Automated Means When you access and/or use the Lebleby Service, we may collect 

(a) your telephone number (we collect the telephone number through automated means only if you attempt to create a HIVE Account and you are an Android phone user; if you are an iOS user, we will not collect your telephone number unless your identity is verified in a reasonable way), 

(b) certain technical information about your mobile device, including MAC Address, IP Address and mobile device ID (except for iPhone’s unique identifier, “UDID”); and 

(c) usage statistics about your interactions with the Lebleby Service. 

Such information and usage data is collected through the use of server log files and/or tracking technologies. We may use “cookies” and other technologies such as pixel tags and web beacons, clear GIFs on certain our services, games, advertising and web pages to analyze your use of our services, games, advertising and web pages, to customize, improve our services, games, advertising and web pages, to measure promotional effectiveness, and to promote trust and safety. E-mails and other electronic communications we send to you may contain code that enables us to track your usage of the communications, including whether the communication was opened and/or what links were followed (if any). You are always free to decline our cookies if your browser, device permits, although doing so may interfere with your use of some of our services, games, advertising and web pages. Please note that certain features of our services, games, advertising and web pages will not be available once cookies are declined.

2 – How We Use the Information We Collect

Lebleby may use the information we collect through your use of the Lebleby Service for providing enhanced game services and promotional information regarding Lebleby Games. For example, we may use the information we collect in any of the following ways:

  • Creating your Game Account and managing the account information;
  • Informing you of (a) products, new products, services, features, promotions, enhancements, and updates regarding the Lebleby Service and (b) updates to the Lebleby Policy;
  • Promoting and facilitating your use of the Lebleby Service, including the targeted advertising and affiliate marketing;
  • Marketing Lebleby Games to you, including sending you offers, promotion information, newsletters, local or push notifications, e-mail campaigns, and communications regarding new, improved or existing Lebleby Games;
  • Providing customer support and responding to user inquiries;
  • Fulfilling your request and/or order for Lebleby Games and our obligations under the Lebleby Policy;
  • Enabling user-to-user communication and interaction;
  • Helping users find their friends who have also created a HIVE Account; 
  • Soliciting your input and feedback to improve user experience;
  • Monitoring the technical functioning of the Lebleby Service;
  • Developing new and/or improved games, products, services or offerings;
  • Analyzing market trends and user traffic;
  • Trouble-shooting errors or issues with any of the Lebleby Service; and
  • Complying with applicable laws, regulations, or administrative orders.

Also, Lebleby may combine your information in an attempt to provide you with a better user experience, to improve the quality and value of the Lebleby Service and to analyze how the Lebleby Service is used.

3 –  Sharing of Your Information

We may share your information with certain third parties in the following circumstances:

Third Party Service Providers We may provide your information with third party companies that perform services on our behalf, including, without limitation, operation of the HIVE platform, data analysis, marketing services, promotional events, e-mail campaigns, hosting services, and customer service or support. Such third party companies may access your personal information, but are required to use it solely as directed by us for performing requested services.

Business Partners In conjunction with the running of Lebleby Games via the HIVE Platform, we are partnering with Gamevil Inc. and its affiliates (collectively, “Business Partners”) in order to: 

(a) assist us in providing maintenance services of the HIVE Platform and enhancing user convenience of the HIVE Platform;

(b) enable you to log-in and use the HIVE Platform when you are playing the Business Partners’ games without creating further accounst;

(c) enable you to receive from Business Partners any information, newsletter or notification regarding Business Partners’ games provided via the HIVE Platform; and

(d) enable to participate in any promotional event or campaign of such games arranged by Business Partners.

We may share with Business Partners the information you provide about yourself, such as (1) your HIVE Account information, (2) your Profile Information, (3) your telephone number, (4) any technical and usage information we collect, and/or (5) game play information, to the extent that such disclosure may serve the above-mentioned purposes and/or facilitate your use of the HIVE Platform service. We will take commercially reasonable efforts to ensure that Business Partners use your information shared by us in compliance with any applicable laws or regulations and solely for the above-mentioned purposes.

If you wish to no longer have your personal information used by the Business Partners for their marketing purposes you may contact us at privacy@Lebleby.com and we will facilitate your request to Business Partners.

Affiliate Marketing We may share your information with third party companies for affiliate marketing associated with the promotion of Lebleby Games if such disclosure is reasonably necessary to conduct, administer, or fulfill such a marketing activity. We will take commercially reasonable efforts to ensure that such third party companies use your information shared by us in compliance with any applicable laws or regulation and solely for the above-mentioned purposes.

If you wish to no longer have your personal information used by third party companies for their market purposes, you may contact us at privacy@Lebleby.com and we will facilitate your request to the Business Partners.

Advertising of Third Party Products/Services We will not actively share personal information with third party advertisers for their direct marketing purposes unless we obtain your consent. We may share (a) aggregated information (information about you and other Lebleby users collectively, but not specifically identifiable to you); (b) anonymous information; and (c) certain technical information (including IP Addresses, MAC Addresses for mobile devices and mobile device IDs) to develop and deliver targeted advertising in the third party advertiser’s website or application. We may also allow advertisers to collect these and similar types of information within the Lebleby Service and they may share it with us and/or use it for advertising. Advertisers may collect this information through the use of a variety of tracking technologies, including without limitation, browser cookies and web beacons. The information collected may be used to offer you targeted ad-selection and delivery in order to personalize your user experience by ensuring that advertisements for products and services you see will appeal to you, a practice known as behavioral advertising, and to undertake web analytics (i.e. to analyze traffic and other end user activity to improve your experience).

Offer Walls Lebleby Games or their purchase pages may display an “offer wall” that may be hosted by a third party offer wall provider. The offer wall allows third party advertisers to provide virtual currency to users in exchange for interacting with an advertisement or for completing a marketing offer that may include signing up for an account with one of those advertisers. These offers are not controlled by or made by Lebleby. These offers may be displayed to you based on certain technical information, such as your geographic area or anonymous demographic information. After clicking on one of these advertisements, you will no longer be on a site hosted by Lebleby. To properly credit user accounts and to prevent fraud, a unique identifier will be shared with the offer wall provider. This identifier is used to ensure proper crediting of your account, prevent fraud or duplicate offers and to resolve any customer service inquiries that may arise.

Safety, Security and Compliance with Law We may disclose your information to certain third parties if we reasonably believe that: 

(a) we are required to disclose the information in response to legal process (e.g., a court order, search warrant or subpoena); 

(b) we are required to satisfy any applicable laws, regulations, or administrative orders;

(c) there is an emergency that poses a threat to the safety condition of you, another person, or general public; and

(d) such disclosure is reasonably necessary to protect the rights or property of Lebleby.

Sale or Merger  In the event that Lebleby undergoes a business transition, such as a merger, acquisition by another company, or sale of all or the substantiation portion of its assets, we may transfer all of your information you have provided, including personal information, to the successor organization in such transition if permitted by and done in accordance with any applicable law. If material changes to Lebleby’s privacy practices will occur as a result of the business transition, we will notify you the business transition prior to transferring your personal information.

4 – Change/Delete Your Information

4.1 – Information We Receive From SNS 

To manage the information Lebleby receives about you from an SNS, you should change your privacy settings on the SNS in accordance with any applicable policy of the SNS.

4.2 – Profile Information 

You may change or update the Profile Information by logging into your HIVE Account.

4.3 – Deleting Account

If you choose to terminate or delete your HIVE Account, we will immediately delete your HIVE Account information. Even after your Account is terminated or deleted some or all of your information may still remain visible to others, including but not limited to any information that has been incorporated into any User Contents or copied, stored or disseminated by you or other users. 

5 – Links

The Lebleby Service may contain links to other websites. The fact that the Lebleby Service links to a website or presents a banner ad or other type of advertisement does not mean that Lebleby endorses or authorizes that third party, nor is it a representation of our affiliation with that third party. Lebleby is in no way responsible for the privacy policies of these other websites to which you choose to access from the Lebleby Service. It is your responsibility to read the privacy policies of these other websites when exiting the Lebleby Service.

6 – Security of Your Information

Lebleby takes commercially reasonable security measures to protect against unauthorized access to, or unauthorized alteration, disclosure or destruction of, sensitive data that you share and we collect and store. Despite our efforts to enhance a security level of the Lebleby Service, we cannot guarantee that unauthorized access, hacking, data loss, or other breaches will never occur. We strongly encourage you not to share your account password with any third parties for any reasons. Also please note that email and messaging systems are not considered secure, so we discourage you from sending us personal information through these mediums. If you have questions regarding the security measures of the Lebleby Service, please contact us at privacy@lebleby.com.

7 – Our Policy Concerning Children

We do not knowingly collect any personal information from children under the age of 13. Children under the age of 13 should not use the Lebleby Service at any time. If we learn that we have inadvertently gathered personal information from such children, we will take reasonable measures to promptly erase such information from our records. 

8 – Questions

If you have any questions regarding our Privacy Policy and/or practices, please feel free to contact us by sending an email to privacy@lebleby.com.